The Art of Evaluation

 

I.           The Thought Process

A.       Evaluation must add to a speaker's progress, never detract.

B.       Evaluate technique not content.

C.       Every presentation has some positive aspect. Every presentation also has technique that can be improved.

D.      Effective evaluators listen and watch.

II.        The Mechanics

A.       Before the speech, meet with the speaker to discuss speaking goals and read the speech manual for required objectives.

B.       During the speech, listen and watch the speaker. Always keep the basics in mind; voice, gestures, eye contact, and organization.

C.       Take notes during the presentation-do not wait until the speech is over.

D.      Acknowledge things that were done well as well as offer suggestions for improvement.

III.     The Oral Evaluation

A.       An evaluation is how YOU saw the speech. Another evaluator may perceive the same speech differently.

B.       Use the speech manual as a general guide, but do not just read the manual back during oral evaluation.

C.       Be positive, helpful, and gracious. Use positive examples when making suggestions.

D.      NEVER be destructive or negative. However, do not "whitewash" with only good things to say. Be precise and helpful. Every speaker can improve in some way.

E.       When you suggest improvements, demonstrate how you would improve the speech.

IV.      Follow Up

A.       If possible, meet with the speaker after the speech to discuss further thoughts. The speaker should leave the meeting with a positive feeling of progress and accomplishment.

 

Compliments of Gary Schmidt, DTM

Candidate for International Director Region 1, 2003-2005