New Members
Attract, Recruit and Retain
Much of membership building focuses on attracting guests to club meetings while ignoring other aspects. There are three stages to successful membership building. They are:
A
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Action plan – prepare one and follow it through. Involve
all members and reward them. |
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T |
The Toastmasters magazine – give spare copies to
community groups, launderettes, hairdressers, libraries, and doctors, dentists
and other professional people for their waiting rooms. |
|
T |
Talk Toastmasters – to friends, neighbors and work
colleagues. |
|
R |
Radio – go outside your comfort zone and talk
Toastmasters on local radio. |
|
A |
Advertise – put a ‘Situation Vacant’ ad in the General
Notices classified. Check your club details as recorded on your District
website and www.toastmasters.org are correct. |
|
C |
Corporate magazines – include an article about
Toastmasters and your achievements. |
T |
Toastmasters Pin – wear it! |
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|
R |
Receive guests warmly; assign a member to look after
them for the meeting. |
|
E |
Explain the format of the meeting and the benefits of
Toastmasters. |
|
C |
Compare the cost with other programs – a one day seminar
costs more than one year’s Toastmaster membership. Complete the paperwork
(Form 400) and send it in to TI. |
|
R |
Review the meeting and ask the guest what they liked. |
|
U |
‘You’ – tell guests how you have benefited from the
Toastmasters experience. |
|
I |
Introduce guests to the meeting and involve them – give
them the opportunity to speak (don’t force them). |
|
T |
Telephone guests after the meeting to encourage them to
return. |
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R |
Recognition & awards – publicly acknowledge members’
success – e.g., CTM, speech contest winners, etc. |
|
E |
Evaluate with value – every speaker deserves a
suggestion for improvement. Don’t give more than 3 recommendations. |
|
T |
Timely programs – make a practive of beginning and
ending on time. Move agenda items around if speakers don’t arrive on time. |
|
A |
Assign a mentor to each member. Use the materials in the
Successful Club ‘Mentoring’ program. Conduct a formal ‘Mentor/Mentee
assignment’ during a meeting. |
|
I |
Involvement – schedule new members to deliver their Ice
Breaker within tgwo meetings of joining. They want to get started! |
|
N |
Newsletter – encourage all members to contribute to a
club newsletter. |
Compliments of Joy Ackrill, DTM
Candidate for International Director from Districts
outside the US and Canada
www.joy4id.com Email:
ackrill@paradise.net.nz